Advertising, Promotions, and Marketing Managers
Additional Information
Duties
Here's what a typical ad or promotion manager does:
- Talk about finances, contracts, marketing, and media with department heads and personnel.
- Start advertising campaigns using gifts and vouchers.
- Plan your advertising plans, including which media to use to reach your target demographic.
- Negotiate contracts to promote your business.
- Observe how websites utilized in campaigns or layouts look and feel.
- Gather data to better understand your customers and the market.
- Plan and implement pricing strategies for a specific target market.
- In-person marketing or other advice to clients.
- Hiring and supervising advertising, promotion, and marketing employees.
Advertising can build interest in a product or service. Do this for a department, the company, or just one project (referred to as an account). Ad managers work for advertising firms, media corporations, and organizations that promote heavily.
Advertising campaign managers work with salespeople and others to develop innovative ideas. This group supervises the workers that work on the ads. They work with the finance department to create a campaign budget.
Advertisement managers frequently serve as client-agency liaisons. In larger companies with vast advertising teams, advertising managers may handle in-house accounts, creative, and media services.
Then there's direct mail. Some advertising managers specialize in direct mail. Media directors, for example, choose the distribution channel for a campaign. They have access to radio, television, newspapers, magazines, the internet, and outdoor signage.
Account executives in the advertising industry manage client accounts but do not create or oversee advertising. The creative services sector is in charge of it.
Promotion managers use advertising and purchasing incentives to enhance sales. For these efforts, potential customers are reached by direct mail, newspaper inserts, Internet, store displays, product endorsements, and special events. Purchase incentives include discounts, samples, gifts, refunds, coupons, sweepstakes, and contests.
Marketing managers forecast how much customers will pay for goods and services offered by their companies and competitors. Their task is to find new clients and markets for the company's products.
Marketing managers must devise price strategies to maximize profits and market share. They also work with marketing, PR, and product design teams.
A marketing manager may monitor patterns that indicate demand for a new product or service. So, he or she might help develop and implement a marketing strategy for that product or service.
Education
Most advertising, promotions, and marketing management professions require a bachelor's degree. Some firms prefer candidates with a bachelor's degree in advertising or journalism for managerial roles in the advertising industry, for example. Marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography might all be useful areas of concentration.
If you want to be a marketing manager, you'll need a bachelor's degree in business or a related discipline. It's also a good idea to get an internship while still enrolled in school.
An Experiment in a Related Field
It is common for marketing managers to have previously worked in advertising or promotions. As an example, a number of managers had previously worked as salespeople, purchasers, or public relations professionals.
Characteristics That Are Very Important
Skills in analysis. Managers in the fields of advertising, promotions, and marketing must be able to assess market trends in order to decide the most promising methods for their companies.
The ability to communicate. A broad-based team of managers and staff people must be properly communicated with during the advertising, promotions, and marketing process. In addition, they must be able to persuade the general audience with their words.
Creativity. Managers in the fields of advertising, promotions, and marketing must be creative thinkers.
The ability to make decisions. Managers are frequently forced to select between conflicting advertising and marketing techniques proposed by employees.
The ability to communicate effectively with others. People in various positions both inside and outside the company must be dealt with by managers.
Pay
The median annual wage for advertising and promotions managers was $126,960 in May 2024. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $63,000, and the highest 10 percent earned more than $239,200.
Job Projections
Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.